Human-to-Human Beats Algorithm-to-Anything

In retail, data tells you what happened. People tell you why. If you’re betting your next quarter on dashboards alone, you’re solving yesterday’s problem with yesterday’s answers. Here’s our position: human-to-human intelligence is the missing layer in FMCG decision-making. Not as a substitute for data, but as the interpreter that turns signals into action-fast, contextual, and […]